Crowdsourcing vs Community-sourcing: What’s the difference and the opportunity?
Amy Sample Ward
MAY 18, 2011
For me, the two most prominent reason to include crowdsourcing in your engagement strategies for campaigns or contests include: Crowdsourcing invites diversity by encouraging anyone with an idea or interest to participate. Crowdsourcing levels the playing field so it isn’t just your “favorites” or those you already know that get to play.
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