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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

Download the full Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Taking a strictly intuitive position on online giving can actually be harmful to nonprofits overall fundraising efforts. Download Now!

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Year-End Fundraising Up in 2011

Care2

In January of last year I wrote up a quick summary on how some of our clients' end-of-year fundraising campaigns did vs. the prior year, and I thought it’d be nice to repeat the exercise to see how nonprofits fared in 2011.

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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Download the full Internet & Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Download Now! Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts.

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How Much Money Should Your Nonprofit Be Raising Online?

Care2

&# It’s a good question and hard to answer, especially if your online fundraising program is new and you have little data. Today, Convio released the Convio Online Marketing Benchmark Index Study. This annual report analyzes the online fundraising performance of approximately 600 nonprofits that used the Convio platform in 2010.

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Blog Picks of the Week

Care2

Industry news on your topic – Don’t just regurgitate the news for them, they can set up a Google e-alert for that, but rather, aggregate the news in a way that is engaging by asking them what they think. Ed Norton Talks Social Fundraising, Crowdrise, and Hope for Haiti. Here are a few of her tips. Read more here.

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Top States for New Donors & Online Donors | Nonprofit Trends with.

sgEngage

This data comes from the our donorCentrics Internet Giving Benchmarking group and looks across all 50 states and the District of Columbia. That’s the power and importance of benchmarking. Based on an aggregate of all donors from all organizations. What you do with the information makes all the difference.

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Top States for Loyal & Wealthy Donors | Nonprofit Trends with.

sgEngage

This data comes from the our donorCentrics Internet Giving Benchmarking group and looks across all 50 states and the District of Columbia. That’s the power and importance of benchmarking. Based on an aggregate of all donors from all organizations. Excludes donors giving $1,000 or more in 2009. All Rights Reserved