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The Big 3: SEO, Email and Social

NetWits

First, use the Google AdWords keyword research tool to do some analysis for words and phrases you’d like to rank highly for in search results. Here’s a sample for NetWits that I ran a few months back that will give you an idea of what to expect. Do you need volunteers? Do you create educational material?

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Nonprofit Technology Rockstars: Jason Shim

Tech Soup

After Jason Shim won the 2014 NTEN Award in March, I thought I’d have a look to see why Amy Sample Ward and company thought so highly of him. Sometimes we even get things first like the Google Partners Program for Google adwords. He is the first Canadian to win the award, and it turns out he's a pretty great choice.

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Best Tips to Rock your Online Presence

Care2

Note , this was adapted from the book Social Change Anytime Everywhere by Amy Sample Ward and I. Do Online Advertising: Test 10-15 new Google AdWords: Test ad and landing page copy, targeting, keywords, and other ad settings using your nonprofit’s Google Grant. For each major marketing initiative answer the following questions.

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Nonprofit Technology Rockstars: Jason Shim

Tech Soup

After Jason Shim won the 2014 NTEN Award in March, I thought I’d have a look to see why Amy Sample Ward and company thought so highly of him. Sometimes we even get things first like the Google Partners Program for Google adwords. He is the first Canadian to win the award, and it turns out he's a pretty great choice.

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The Top Data Obstacles and How to Overcome Them

NonProfit Hub

SurveyMonkey offers a number of solutions, including a sample size calculator to estimate the ideal number of constituent responses for you to record. Google Adwords has a key planner for analyzing keywords that assist in website optimization.

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How to Get Donations: Try These 20+ Tips!

Qgiv

You can do this through Facebook, LinkedIn, or Google AdWords. ( Use these sample letters to set you up for success. Many organizations choose to invest in pay-per-click advertisements, which means you only pay when someone clicks on your ad. Pro tip: Apply for the Google Ad Grant and get $10,000 of free advertising per month!