Media Cause

AUGUST 17, 2023

As you navigate optimizing your paid search campaigns, here’s how to audit an AdWords campaign to help improve your performance: Check Spend + Pacing Unlike Facebook, TikTok or even YouTube, Google Search campaigns do not have lifetime budgets—meaning you set daily budgets at the campaign level.

Adwords 52

Adwords Campaign Search Headline 52

Care2

AUGUST 22, 2013

Do Online Advertising: Test 10-15 new Google AdWords: Test ad and landing page copy, targeting, keywords, and other ad settings using your nonprofit’s Google Grant. topic, draft headline, and bulleted ideas to expand on. Group ads by topic and create groups of ads tailored to different key pages and initiatives each month.

Online 71

Online Tips Calendar Test 71

Care2

FEBRUARY 7, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Have you experimented with Google AdWords?

Google 31

Google Grant Adwords Social Media 31

Tech Soup

JULY 30, 2015

Why AdWords? Google has a grant that gives $10,000 per month in free AdWords spending for nonprofits that qualify, and unlike most grants, it has a really simple application process. Apply for the Google AdWords Grant. Google Trends. Have goals set up in Analytics and AdWords. Are you sick of working on logframes?

Adwords 36

Adwords Grant Google Impact 36

Nonprofit Tech for Good

MAY 18, 2020

Smart Campaigns, formerly known as “AdWords Express”, is essentially a baby version of Google Ads and has far less functionality. Check out Google Trends or paid tools like Moz to collect data on what people are searching for. Make sure you apply for the “Classic” account. Website Readiness for the Google Grant. Sufficient content.

Google 332

Google Grant Guide Adopt 332