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How To Create Explainer Videos That Donors Will Love

Nonprofits Source

It’s not the same thing to bring awareness to climate change as to be working to provide shelter for the homeless. And explainer videos have proven to be very effective, conversion-wise, with 74% of people saying that they’ve bought a product after watching one. Get To Know Your Target Audience. You can say the same about audiences.

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6 Powerful Types of Video Content Every Nonprofit Needs

Nonprofits Source

Generally speaking, there are three main categories of videos to be aware of, each with their own unique objectives: Awareness Videos. Awareness videos aim to accomplish exactly what it sounds like – they’re how you “announce” the presence of your nonprofit to the world. Education Videos.

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The Joys of Google Grants, Part 1 - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

$10,000 worth of free advertising each month through Google’s AdWords program ? Google AdWords charges are calculated on a cost-per-click basis. But a few months later, we were seeing our AdWords click-through rates of 600 per day. my co-workers and I knew it was at least worth trying. It was free , after all. Did It Work?

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The Joys of Google Grants, Part 1

Care2

$10,000 worth of free advertising each month through Google’s AdWords program ? Google AdWords charges are calculated on a cost-per-click basis. But a few months later, we were seeing our AdWords click-through rates of 600 per day. Next we created a separate AdWords campaign for each of our issue areas ?

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