article thumbnail

[Book Interview] Nonprofit Example of Social Media Excellence: The Humane Society of the United States

Nonprofit Tech for Good

We still use Twitter a bit to talk about our programs, we participate and create our own memes like “ #felinefriday ”, but we focus on listening and responding to what people are already talking about. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Who maintains your social media campaigns?

article thumbnail

10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

Despite popular memes that social media is “Free!” If you need to pop in to an Internet cafe to connect every other day or so, please do… but my advice to you as social media manager and a fellow traveler is to leave the gadgets at home. 10) Track the growth and ROI of your online communities.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Media ROI: Compare With Paper. Blogging Behind the Nonprofit Firewall: ROI Approach. Effective ROI StoryTelling Techniques. ROI: You Can't Quantify Love or Can You? Advice on How To Not Pitch Bloggers.

ROI 50
article thumbnail

10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

Perhaps they can not get a Facebook ad budget approved or they are simply stuck in the outdated “social media is free” meme. In discussions with small and medium-sized nonprofits, there’s a lot of hype about stories (which disappear 24 hours after posting), but very little ROI and stories can be time-consuming to create.

Facebook 364
article thumbnail

NpTech Tag Summary: Chimp Personality, Convio Open API, and More

Beth's Blog: How Nonprofits Can Use Social Media

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. Stephen Downes describes the difficulty of measuring ROI of E-Learning with the best quote yet, "Measuring learning is still like measuring friendship.

Convio 50