E-Metrics Presentation: How ROI Thinking Can Help Expand Your Blog Community
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 7, 2008
I'm going to start the session with an overview of ROI thinking - mostly making the point about how measurement is more than math, but how it can help you figure out what is and what isn't working in social media. nonprofit and government folks who need to get more advice re: measurement in social media.
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