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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

Typically we see the highest rate of iOS adoption around the holidays, when people are receiving new devices preloaded with iOS 17 as gifts. This caused major issues primarily with conversion tracking, retargeting audience sizes, and lookalike audiences. Any data that lookalike models could be based on will be wiped from Apple devices.

Track 104
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Upworthy Type Headlines: To Like or Dislike?

Care2

Should your organization adopt a similar model and share popular memes and videos with your audience on Facebook to generate more engagement? You bet so as long as there is some connection to the issues you are working on. However, memes and videos should not be your only source of content.

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5 Top Trends in the 2021 State of Nonprofit Marketing Report

Saleforce Nonprofit

These issues were already at play before the pandemic, but it made the need more urgent. However, the tools that most respondents planned to use more frequently were social GIFs and memes, highly personal user-generated content, and influencer marketing for more authentic content. That’s enough data for now.