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Which New Audiences? A Great Washington Post Article and its Implications about Age, Income, and Race

Museum 2.0

One that has found remarkable success is California’s Santa Cruz Museum of Art & History. This list doesn't include many approaches that I see transforming museum audiences, like political activism, multilingual programming, intergenerational events, or cultural festivals. What does this list have in common?

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From Community Arts To Community of Online Learners: Janet Salmons, Ph.D

Beth's Blog: How Nonprofits Can Use Social Media

I met Janet Salmons many years ago while I working on various arts and technology projects in New York State for the New York Foundation for the Arts. I started in the Cornell University Center for Theatre Arts , where I founded and directed two programs: Cornell Theatre Outreach and the Community-Based Arts Project.

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Guest Post: Community and Civic Engagement in Museum Programs

Museum 2.0

Writing my masters thesis for Gothenburg University’s International Museum Studies program while also working four days a week as the Director of Community Programs at the Santa Cruz Museum of Art & History this spring was certainly a challenge but also an incredible opportunity.

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Guest Post by Katherine Hutt: A Small Nonprofit's Strategy for Pepsi Refresh Contest

Beth's Blog: How Nonprofits Can Use Social Media

GOH developed Hope Meadows, an intergenerational neighborhood that supports families adopting children out of foster care. He employed similar tactics to promote his Pepsi Refresh entry, which would pair creative seniors with at-risk youth to create fine art and dramatic storytelling. Kyla thinks everyone has a chance at a prize. “An

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Building Community: Who / How / Why

Museum 2.0

These are the slides and notes for the talk I gave at the American Alliance of Museums conference on Monday, April 27 about the Santa Cruz Museum of Art & History. When I became the director of the Santa Cruz Museum of Art & History four years ago, I took this work with me. We exist for people who live in Santa Cruz County.

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Who Counts? Grappling with Attendance as a Proxy for Impact

Museum 2.0

Louis Post-Dispatch published the kind of "how sausage is made" story that rarely gets written about the arts. Outdoor movies at the art museum? For us, annual attendance includes programmatic activities onsite and off. If someone has an epiphany about art outside the museum, do they count? Louis count it. Those count.

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[VIDEO] How to Tap Into Gen Y & Z Donors

Bloomerang

So wildlife conservation, they’re also interested in arts and culture, humanities and [inaudible 00:27:21]. You want to spend the time thinking through ways that you can actively bring them into the work. You also want to think about how to actively leverage their networks. It offers an intergenerational experience.

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