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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

In many cases, it would be a much more efficient use of time to cut way back on organic posts, and instead concentrate on developing a few really effective, conversions-focused ad campaigns. . If you tell it to get conversions, it will find the people who will actually convert. . Let the different headlines test for a week.

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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

After the first phase is approved, the next step is to build a basic Google Ads account and submit that for approval. So if someone searches “local housing organizations accepting donations,” then your ad will get activated. Get the most out of them by setting up some conversion goals. Track as many as you can.

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Philanthropic Leadership: Engaging Board Members As Fundraising Ambassadors

Bloomerang

Elizabeth Abel will explore the role of the board in elevating fundraising activity and discuss effective strategies to recruit, engage, and deploy diverse board members as fundraising ambassadors. We’ll start with a few key trends in philanthropy that will ground our conversation. I love the active participation.

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The Ultimate Guide to the Google Ad Grant: 2020 Edition

Nonprofit Tech for Good

Advocating by galvanizing grassroots activism, signing petitions, and contacting elected officials. Currently, this happens in two phases. After this first phase is approved, the second phase is building out a basic Google Ads account, and submitting that for approval. Selling tickets for performances and events.

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Engagement Tools to Prepare Your Board for a Capital Campaign

sgEngage

If you’re reading a blog post with the words “capital campaign” and “board” in the headline, you might be spiraling through questions that are keeping you up at night (hopefully, it’s not 2 a.m.): Is our board on track for the public phase? Remember your first day on the ( insert activity ) team?

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112 Tips to Raise More Money by Mail

BoardAssist

Make your letter as personal and conversational in tone as you can. Artwork: 80%; photos: 75%; headlines: 56%; captions: 29%, and very little text! (~Tom Never use the passive voice when you can use the active voice. Eliminate every possible word – including adjectives and descriptive phases – in your copy. “If

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If Google were a nonprofit, what would its website look like?

Connection Cafe

Not your mission statement, but rather an elevator pitch – more conversational – something relatable. The “what” and “results” phases are called out in text, and the additional content is hidden behind images with attention grabbing “orange plus” links. A Simple Framework. Write it down.

Google 54