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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

You need to give your ads time to go through Facebook’s ‘learning phase’ : this is where Facebook finds the first 50 conversions from your ads, then builds a statistical model to find the rest of the people who will convert. It’s also worth testing out a campaign to generate cash donations on your website. It needs time to do this.

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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

How Your Website Can Increase Your Grant’s Value Google cares if you have a usable website, so make sure it is up to par before applying. This means a lot more clicks on your ads and more visitors to your website. You must first apply to the team that reviews websites. But I think it makes sense.

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The Ultimate Guide to the Google Ad Grant: 2020 Edition

Nonprofit Tech for Good

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Do you have content on your website that speaks to those topics? .

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Engagement Tools to Prepare Your Board for a Capital Campaign

sgEngage

If you’re reading a blog post with the words “capital campaign” and “board” in the headline, you might be spiraling through questions that are keeping you up at night (hopefully, it’s not 2 a.m.): Is our board on track for the public phase? Remember your first day on the ( insert activity ) team?

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112 Tips to Raise More Money by Mail

BoardAssist

Many donors who receive a letter will go to your website to make their gift. Artwork: 80%; photos: 75%; headlines: 56%; captions: 29%, and very little text! (~Tom Never use the passive voice when you can use the active voice. Eliminate every possible word – including adjectives and descriptive phases – in your copy. “If

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Philanthropic Leadership: Engaging Board Members As Fundraising Ambassadors

Bloomerang

Elizabeth Abel will explore the role of the board in elevating fundraising activity and discuss effective strategies to recruit, engage, and deploy diverse board members as fundraising ambassadors. We’re pretty easy to find online, you can visit our website. I love the active participation. Elizabeth: Yes.

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If Google were a nonprofit, what would its website look like?

Connection Cafe

What makes a great nonprofit website? Think about it – why do all that hard work to drive traffic to your nonprofit’s website, only to have your visitors leave because they found it difficult to navigate or filled with irrelevant content? Website abandonment is counterproductive to the work you’re trying to do. But imagine this.

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