Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test
Nonprofit Tech for Good
MARCH 17, 2020
You need to give your ads time to go through Facebook’s ‘learning phase’ : this is where Facebook finds the first 50 conversions from your ads, then builds a statistical model to find the rest of the people who will convert. It’s also worth testing out a campaign to generate cash donations on your website. It needs time to do this.
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