Connection Cafe

JANUARY 19, 2014

In honor of the release of the newest npExperts ebook, Show the Love: Thoughtful Engagement to Retain Donors , this roundup all about retention. I mean, is it just me or is anyone else a little concerned that donor retention remains a lower priority for nonprofits across the industry? Donor retention.

Retention 37

Retention email Donor Tips 37

Connection Cafe

JANUARY 6, 2014

In 2013, Chuck Longfield was on a mission to shed light on the importance of donor retention in the nonprofit industry. According to Chuck, ten years ago the average retention rates of a newly acquired donor were roughly 33%. Today it’s 27%, and even lower in some industries. That’s shocking (and pretty scary).

Retention 55

Retention Donor Change eBook 55

Connection Cafe

APRIL 3, 2014

We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). I’m not writing this post to tell you the ‘5 Sure Fire Ways to Increase Your Donor Retention’. So, what led to our above industry average donor retention rates? Want to improve your donor retention rates?

Retention 53

Retention Rate Donor Lesson 53

Connection Cafe

DECEMBER 22, 2013

And if the collection of resources and highlights below are any indication, a lot has happened in the nonprofit industry over the past 365 days. As we prepare for our leap into 2014, let’s learn from 2013′s ups and downs – triumphs and flops – and make this next year one for the record books.

Story 54

Story Nonprofit Social Media Content 54