Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. grist.org’s key results are: Footprint: The reach of their activities, both online and offline.

Measure 97

Measure Policy Social Media Green 97

NetWits

MARCH 8, 2012

And because fundraising continues to shift from offline to online nonprofits are faced with a growing need to find new and innovative ways to do fundraising through online sources. The move towards a multichannel fundraising approach (online and offline) is becoming more and more critical to long-term success.

Social Media 200

Social Media Raise Washington Online 200

NetWits

AUGUST 23, 2011

In 2011, Blackbaud and the Run Walk Ride Fundraising Council conducted an online survey of individuals who have participated in at least one run, walk or ride event in the last two years. The survey also found 40% of team members exceeded their fundraising goals vs. only 29% of non-team participants. Measuring Success.

Raise 209

Raise Money Fundraising Social Media 209

Amy Sample Ward

MARCH 1, 2012

—– In 2011, Washington, DC, became one of the first major metropolitan regions to host a multimillion-dollar local giving day: Give to the Max Day: Greater Washington. We should also measure success according to the increased capacity in the organizations participating and a long-term benefit to the community as a whole.

Community 158

Community Giving Washington Arlington 158

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Last week, I facilitated an interactive keynote in Seattle at 2011 Tech for Good Leadership Summit sponsored by Microsoft Community Affairs , in partnership with NPower Seattle. By all accounts , the event held the space for peer learning. The survey asked participants to share their great social media challenges.

Knowledge 97

Knowledge Seattle Social Media Measure 97

Connection Cafe

NOVEMBER 22, 2011

Twitter was just a channel to mobilise people to give up their time to create real offline fundraising events. According to the 2011 Millennial Donors survey, 65% of people surveyed want to find guides on charity websites on how their support could make a difference and 52% want to learn about volunteer opportunities.

Charity 51

Charity Digital Cancer Offline 51

sgEngage

OCTOBER 28, 2010

solicit The 2010 Cygnus Donor Survey notes this and other trends. They want more measurable results, better management practices, and are giving to less organizations. Only 26% of Nonprofits Rated their Websites Very Effective This is from the 2010 State of the Nonprofit Industry Survey.

Statistics 81

Statistics Trend Benchmark Blackbaud 81