Nonprofit Tech for Good

JUNE 8, 2011

Written for the June 2011 issue of Fundraising Success Magazine , where I am writing a quarterly column throughout 2011. For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. Not following on a 1:1 ratio on Twitter.

Social Media 274

Social Media Avatar Media Ratio 274

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

For example, you could collect number of fans or the post to like or commenting ratio – without having to survey other organizations. If you wanted to gather information that isn’t publically available, you could collect useful data points in a survey using a free tool like Google Forms. Benchmarking Study by Devon Smith.

Benchmark 96

Benchmark Social Media Measure Results 96

Nonprofit Tech for Good

APRIL 11, 2016

Launched in 2011, Snapchat is an image and video messaging app that is very popular with tweens and teens and increasingly Millennials and Gen Xers. As we have learned in the past with Facebook, Twitter, and Instagram the early adoption phase is when new communities grow the fastest. Do not make snap judgments about Snapchat.

Mobile 100

Mobile Nonprofit Artist Social Media 100

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly.

Social Media 258

Social Media Social Chapter Media 258

Nonprofit Tech for Good

OCTOBER 22, 2012

On the day that I submitted the final manuscript of Social Media for Social Good: A How-To Guide for Nonprofits to McGraw-Hill, Facebook launched Timeline for Pages. Yet surprisingly, now 14 months after its release, 90% of the content still rings true. Know that using third-party apps decreases ROI if not used carefully.

Social Media 247

Social Media Social Chapter Media 247

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly.

Social Media 207

Social Media Social Chapter Media 207

Nonprofits Source

JANUARY 13, 2017

The constant pressure to create engaging content to reach members can test even the most seasoned of professionals. Even the most resource-strapped organizations can realize huge revenue growth opportunities with minor tweaks to their content strategy. Understand How Search Engines View Content. P enalize spammy low-value posts.

Research 89

Research Marketing Case Study Search 89