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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

The organization I helped found as Colorectal Cancer Coalition in 2005 officially became Fight Colorectal Cancer on Monday, March 6, 2011. I hope it's a fun read for anyone either looking to redo their own small nonprofit brand, or who wants a deeper dive on what we did at Fight Colorectal Cancer. Let's Raise a Brand!

Cancer 226
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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

The organization I helped found as Colorectal Cancer Coalition in 2005 officially became Fight Colorectal Cancer on Monday, March 6, 2011. I hope it’s a fun read for anyone either looking to redo their own small nonprofit brand, or who wants a deeper dive on what we did at Fight Colorectal Cancer. Sounded perfect.

Cancer 100
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Convio 2008 Innovator Awards

Care2

Here are the results for the 2008 Innovator Awards: Advocacy campaign or program. Honorable Mention: Sierra Club and American Cancer Society. Changed from brochure to interactive website, multi-facteed file building strategy and acquired over 1000 new names per month and have converted about 1% to donors in 6 weeks.

Convio 31
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Convio 2008 Innovator Awards - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Here are the results for the 2008 Innovator Awards: Advocacy campaign or program Honorable Mention: National Parks Conservation Association Winner: Freepress for their StopBigMedia.com campaign Over 200,000 comments sent to the FCC and Senate and overturned and FCC ruling to block monopolies in media companies. Komen for the Cure race.

Convio 28
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The Future of Supporter Data (Or, Is Your Data at a Middle School Dance?)

NTEN

We use CRMs, SQL databases, MS Access, Salesforce, File Maker, Outlook, Excel, paper, post-its, that server gathering dust in the corner. If LIVESTRONG had been able to capture data on everyone who wore their bracelets, they’d have built the largest cancer supporter database in the world. . My email gives you 10-15% open rate. .

Data 55
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Constructive Disruption: Advancing Social Change Through the Cloud

NTEN

Kiva.org's development of the world's first person-to-person micro-lending website is facilitating micro-transactions that were previously prohibitively expensive, thereby helping alleviate poverty and raise awareness on a different, more personalized, level.

Change 73
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Constructive Disruption: Advancing Social Change Through the Cloud

NTEN

Kiva.org's development of the world's first person-to-person micro-lending website is facilitating micro-transactions that were previously prohibitively expensive, thereby helping alleviate poverty and raise awareness on a different, more personalized, level.

Change 73