7 Ways to Create Highly Committed Donors
BoardAssist
FEBRUARY 24, 2015
I’m writing from Amsterdam today – where I’ve had an amazing week at the International Fundraising Congress with fundraisers from all over the world. Dr. Adrian Sargeant’s original study in 2008 f ound that when donors IDENTIFY with you, they have a sense of connectedness and social identity that includes you and your cause.
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