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Winning at NTC: Nonprofit Marketing and Digital Strategy

Tech Soup

This year at NTC in (cold, windy, briefly sunny) Washington, D.C., scripting and editing videos and short films. There campaign had an ok open rate but low clicks and low giving. That second email saw an 30% increase in opens, 5 times the click rate, and, most importantly, led to consistent year over year growth.

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Patch-Through Call Services – Finally Ready for Prime Time?

Care2

Click2Call, a new online tool that the folks at web development firm Advomatic have built on Drupal’s open-source software platform, is the latest indication that patch-through call campaigns may finally be ready for prime time. Plus it’s difficult to measure results, because there aren’t many good reporting tools.

Time 31
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How I Got Here

Museum 2.0

I applied to work for This American Life (rejected) and in the meantime fell in love with someone who lived in Washington D.C. Eventually, they had an opening for "Exhibits and Programs Associate"--a low-level jack of all trades position supporting the department. So I packed up and moved down the East Coast.

Museum 52
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The 5 Levels of Chatbot Safety & Unregulated Autonomous School Buses 

Whole Whale

AI as a service is now a reality and can be powered by any number of growing open-source models. On the surface this may seem safe until it is tested with slight edge cases like the Washington Post did: Snapchat tried to make a safe AI. 1000+ chats with scripted dialogues and empathetic language. Continuous human monitoring.

Teen 52