Winning at NTC: Nonprofit Marketing and Digital Strategy
Tech Soup
APRIL 1, 2014
This year at NTC in (cold, windy, briefly sunny) Washington, D.C., scripting and editing videos and short films. There campaign had an ok open rate but low clicks and low giving. That second email saw an 30% increase in opens, 5 times the click rate, and, most importantly, led to consistent year over year growth.
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