The Modern Nonprofit

APRIL 6, 2021

In this blog, you’ll learn about: Annual Giving, Donor Retention, Major & Legacy Gifts, Online Fundraising, Boards & Leadership, Content Marketing, Social Engagement , Strategy & Management, and Culture & Values. NTEN CONNECT BLOG. Clairification . FUTURE FUNDRAISING NOW.

Bookmarking 98

Bookmarking Storytelling Nonprofit Social Media 98

NTEN

SEPTEMBER 9, 2010

Target Analytics, a Blackbaud company, has been looking at trends in online and offline giving for many years now. A recent meeting of the donorCentrics Internet Giving Benchmarking Group reviewed online and offline giving between 2005 and 2009. Multichannel donors are more loyal than offline or online donors alone.

Trend 86

Trend Online Fundraising Offline 86

NetWits

JUNE 13, 2011

If we are to tackle this situation (and improve the retention rates of all supporters) we need to look again at our websites and ask ourselves if they give donors what they want? on the NTEN Blog , NTEN’s Holly Ross writes: “For those of you waiting for the direct-mail death toll, it looks like you’ll be waiting a while longer.

Channel 118

Channel News Mail Blogger 118

NTEN

MAY 5, 2011

Read the complete issue of NTEN's new quarterly journal for nonprofit leaders by subscribing to the journal for free! ] Just as the strength of the donor-charity relationship heavily influences offline giving, the online giving experience has a significant impact on donor loyalty, retention, and gift levels.

Relationship 89

Relationship Studies Network Online 89

NTEN

JUNE 8, 2011

Take some of the key findings: Every year, large proportions of online-acquired donors switch from online giving to offline sources - primarily to direct mail. The study confirms what we already know: online donors are younger, have higher incomes and give larger initial gifts than offline-acquired donors. The lesson?

Donor 58

Donor Offline Mail Channel 58

NTEN

DECEMBER 10, 2010

Other findings include: Just as the strength of the donor-charity relationship heavily influences offline giving, the online giving experience has a significant impact on donor loyalty, retention and gift levels. Small improvements to the online experience can make a big difference in donations.

Studies 89

Studies Giving Time Online 89

NTEN

SEPTEMBER 19, 2011

The TA report also found that online donors give at higher levels than direct mail donors – even after they switch to offline channels in later years – so converting them in the first place is key. > And don't forget we'll be going more in-depth on email fundraising in particular with " The Email Fundraiser's Toolkit ".

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Fundraising Mail Offline Channel 59