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Research Friday: Branding in the nonprofit sector

ASU Lodestar Center

APRIL 26, 2013

1 But brand value is just as important in the nonprofit sector as it is in the for-profit sector. 2 Nonprofits usually offer intangible services to their communities, in contrast to the tangible products and services usually offered by for-profit companies. Sources: [1] Non-profit branding: Cause and brand effect.

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Tips on landing a job in the nonprofit sector

ASU Lodestar Center

JANUARY 23, 2013

Greater Phoenix. If you’re a nonprofit job candidate considering a career change or an NPO major who’s apprehensive of graduating, take these three steps toward landing a job you’ll love. Laura Gassner Otting , author of Change Your Career – Transitioning to the Non-Profit Sector , nonprofit leaders manage “up, down, and sideways.”

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