Research Friday: Branding in the nonprofit sector
ASU Lodestar Center
APRIL 26, 2013
continuing series, we invite a nonprofit scholar, student, or professional to. 1 But brand value is just as important in the nonprofit sector as it is in the for-profit sector. 2 Nonprofits usually offer intangible services to their communities, in contrast to the tangible products and services usually offered by for-profit companies.
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