Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2007

This technique is the " hold a sign meme " where you ask your community to send photos to flickr of you (or your animal) holding a protest sign. I love the Flickr Hold A Sign Meme - but so far haven't found a great application in Facebook that allows for easy cross posting. The flickr pool of photos is here.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 6, 2007

I thought about this somewhat silly meme today when I was reading " Five Top Tips for Online Fundraising from a Direct Mail Dinosaur " 1. Evaluate your success on long-term ROI, not just revenue. The article ends with a call to action "We must employ direct marketing techniques, both in the "new" and ???

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Media ROI: Compare With Paper. Donor Solicitation Techniques on Twitter. Blogging Behind the Nonprofit Firewall: ROI Approach. Effective ROI StoryTelling Techniques. Giving Good Poke.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. Stephen Downes describes the difficulty of measuring ROI of E-Learning with the best quote yet, "Measuring learning is still like measuring friendship.

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NTEN

MAY 27, 2010

We used this technique for DIGG, forums, Twitter, Bing, and Google and then set up various searches along with monitoring of certain Twitter feeds. Follow, participate, and create hashtags and memes. It's just one step away from looking at ROI. Then, grab the search RSS feed and add it to your iGoogle. Be proactive.

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