article thumbnail

Leveraging Email Automation to Enhance Donor Relationships

Get Fully Funded

Create a New Donor Welcome Series It’s crucial to start cultivating positive relationships with donors right from the start of their involvement with your nonprofit—after all, the average retention rate of first-time donors is under 20%. About the Author Caitlin leads the brand, creative and overall go-to-market strategy for Redpath.

article thumbnail

?3 Reasons to Integrate Your Organization’s Systems

Saleforce Nonprofit

When a nonprofit’s Salesforce database is current, clean, and complete, data can be used confidently and strategically to drive increased donor acquisition and retention. He earned his CFRE credential in 1999 and has business degrees from Washington University and the University of Wisconsin. . You Want Your Data Clean.

article thumbnail

3 Major Higher Ed Takeaways from bbcon 2020 Virtual

Connection Cafe

Recent data shows that total commitments and donor retention are both down in 2020. She shared her strategy for reaching donors across multiple communication platforms including by phone, direct mail, and email and finding the right technology to help manage this process has been paramount to their success. . .

Virtual 28