Your Donor Population Is Aging: 13 Tips To Engage Older Donors & Encourage Planned Giving
Bloomerang
JUNE 28, 2023
Providing educational materials, workshops, or seminars on estate planning and the benefits of making a planned gift, in person and via online video, is crucial. Use clear and simple language and include testimonials or examples relevant to their life stage. Older donors often appreciate storytelling and nostalgia.
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