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5 Ways Your Nonprofit Can Use Behavioral Science to Raise More Money Online

Nonprofit Tech for Good

By understanding how people make the decisions they do, your NPO can take strategic steps to raise more money and drum up more support, without running yourself ragged in the process. Here are five tips for using behavioral science theories to engage your supporters and raise more money for your NPO: 1.

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Innogive Conference Panel Resources: Mobile is the Needle, Social is the Thread

Beth's Blog: How Nonprofits Can Use Social Media

But it is also theme of a panel that I’m moderating at the Innogive Conference on Monday, April 2 that will focus on how this trend is and will continue to impact nonprofits’ communication strategies. Disparate marketing channels complicates the life of the average NPO today. Ace: Do One Thing.

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Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

In public broadcasting, for example, where direct mail is the main vehicle for acquisition (other than on-air pledge drives), the people donating in response to Direct Mail campaigns are 65+. In addition, I have used Care2 several times as an effective source for recruiting new email supporters for clients of my consulting firm, Rad Campaign.]

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Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

In public broadcasting, for example, where direct mail is the main vehicle for acquisition (other than on-air pledge drives), the people donating in response to Direct Mail campaigns are 65+. In addition, I have used Care2 several times as an effective source for recruiting new email supporters for clients of my consulting firm, Rad Campaign.]

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How do we do make change if we keep doing things the same way?

Zen and the Art of Nonprofit Technology

First, I want to say a few words about my enthusiastic support for the critique of closed licensing offered by Michelle by reflecting a bit on my past actions in this regard. As anyone who has followed my advocacy work over the last ten years will know, I am a fervent supporter of open licensing models as a profound public good.

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