Remove gMail Remove Metrics Remove Open Remove Spam
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What actually happened: Apple Mail Privacy Protection

M+R

Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. When a user downloads that image, it registers as an “email open.”). So what happened to open rates? Combined opens — #1 plus #2.

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5 Nonprofit Email Marketing Mistakes to Avoid

NonProfit Hub

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? So you must optimize email templates for mobile users to ensure higher open-rates and click-through rates. An eye-opening report authored by Brett Schenker states, .

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professionals

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Gmail, Yahoo, etc. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts. Over the decade that followed, most groups became overrun with spam and tech glitches, and as a result, LinkedIn Groups almost became obsolete.

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New Google and Yahoo Standards for Email

M+R

Now here’s the bad news: if you don’t get on board with the new requirements, you’re likely to see your emails going to spam. How to check your SPF, DKIM, and DMARC authentication The easiest way to do this is with an account using Gmail’s inbox (whether that’s an @gmail.com address or one using Google Apps). Sigh of relief!)

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Landing Your Emails – Expert Email Deliverability Tips

Connection Cafe

In this webinar, John Miller and I reviewed Return Path’s latest report on the Hidden Metrics of Deliverability (spoiler alert – nonprofit/educational organizations don’t fare as well) and provided a variety of tips on getting more emails to the inbox. How does Gmail categorization work? that have them.

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