Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions
Bloomerang
OCTOBER 4, 2021
Here’s an example: As you can see, the ratio of ego-centric to donor-centric pronouns is an astonishing 18:3. There are no images to tell a story explaining why they’re sending this appeal. If you’re sending a piece of direct mail, the response device should stand alone in making a strong case for support. “you” and “your”? .
Let's personalize your content