Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2008

Screencapture from Jonny Bentwood 's White Paper on measuring influence. A new whitepaper by Jonny Bentwood, a PR consultant for Edelman, Distributed Influence: Quantifying the Impact of Social Media. pdf) starts the conversation and attempt to address a method to quantify influence. There's a lot to digest here.

Social Media 50

Social Media Influence Meme Media 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

Even better is getting your constituents to share their stories about your organization with others or “user generated content.”. Generate Buzz : When you share your message with enthusiastic supporters, they in turn may choose to pass it to others with a similar interest in your organization or campaign. Now it is your turn.

Marketing 70

Marketing Blackboard Social Social Media 70

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. A short case study about the Nature Conservancy uses e-metrics. generators. Here's your chance to vote on sessions and suggest speakers. And if Web 2.0

Convio 50

Convio API Nptech Summary 50

Media Cause

DECEMBER 6, 2021

Or perhaps something a bit bolder: “To raise $345,000 dollars in unrestricted gifts this year–a 25% increase from last year–we will generate 3 new ads to bolster our paid media efforts.” . Preserve those hard-won metrics that tell you stories about your progress from the latest trend.

Strategy 52

Strategy Guide Tips Nonprofit 52

Saleforce Nonprofit

NOVEMBER 4, 2021

However, the tools that most respondents planned to use more frequently were social GIFs and memes, highly personal user-generated content, and influencer marketing for more authentic content. Metrics and KPIs Continue to Evolve. To keep people’s attention, the most popular tactic by far is video.

Marketing 69

Marketing Report Trend Metrics 69

Whole Whale

MAY 8, 2020

Maybe you’re setting up a Facebook campaign for the first time, or maybe you just can’t remember the difference between a meme and a GIF. A common metric for reporting on the number of people who viewed a piece of content and proceeded to click on an ad or link. Influencer . Bookmark this handy glossary and have no fear.

Social Media 72

Social Media Media Social Avatar 72

NTEN

MAY 27, 2010

It tends to be ideal when catering to the emotional side of issues and is well-utilized for user generated content. Know when to respond and when not -- pay attention to people's tone and influence. Follow, participate, and create hashtags and memes. Test Kitchen : Having low-risk experiments using metrics are very important.

Social Media 62

Social Media Media Cancer Social 62