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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Show how gifts further the outcomes step-by-step.

Lesson 59
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Onboarding Your Program and Fundraising Volunteers

Qgiv

We took the process from greeting the fundraising volunteer at your door all the way to helping them connect with your mission, and quite a lot between. In this, we’re going to talk about two kinds of volunteers: program volunteers and fundraising volunteers. Your Fundraising Volunteers. Your Program Volunteers.

professionals

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The Foundation of Successful Fundraising: Defining Your Nonprofit’s Unique Value Proposition

Allegiance Group

Defining your UVP is critical to your fundraising success. We’ll also share ways to integrate it into your fundraising and messaging. Your gift means we can continue to improve the lives of people with cancer and their families. They aren’t interested in large-scale issues like ending homelessness — that goal feels too big.

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Q&A with sgLEADERS: Tim Snyder, Wake Forest University

Connection Cafe

While I may not possess the intellectual wherewithal to solve homelessness, food insecurity or a host of other chronic societal problems, I have great faith that someone out there will have that ability. I think of myself as a fundraiser who specializes in leadership, technology, process and procedure. We are all uniquely gifted.

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My Kumbaya Moments: Like Summer Camp for NPTechies, the NTEN Conference

Connection Cafe

I joined a group project installing a mesh wireless network on Treasure Island, a community in San Francisco which is home to many low income families many of who were previously homeless. I was additionally proud of Convio’s matching gift involvement in this effort.

NTEN 20
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Donor Segmentation | Comprehensive Guide + Tips for Success

Bloomerang

As fundraisers, we too frequently treat our donors as if they’re merging onto the highway at our organizations. Donor segmentation has been shown to help organizations increase their donor retention, which is a key metric for growing and sustainable fundraising. Volunteers are essentially low-hanging fruit for nonprofit fundraising.

Donor 114