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Why I Do Good: Starry Night

Have Fun - Do Good

I was raised to serve. I studied sociology, did a summer internship for the National Coalition for the Homeless , studied in Sweden for a semester (so that I could understand how their public policy worked), co-chaired Vassar''s Hunger Action chapter, and wrote a couple pieces about social-changey things for the student newspapers.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Focus on participation – Judge success by number of donors versus just total dollars raised. Key Takeaway #2: Spotlight Your Mission as the ‘Hero’ In the book, Ogilvy realized in a flash of insight that taste was irrelevant for whiskey – it was brand image alone that motivated purchases. Apply those lessons.

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Guest Post by Michaela Hackner: Community Matters Even At SXSW

Beth's Blog: How Nonprofits Can Use Social Media

At this year's SXSW, I was invited to participate on a flash panel about women and technology conferences which ended up being about mentoring. For example, through a Twitter campaign during the conference, Mark Horwath raised $50,000 for his organization InvisiblePeople.tv to help promote awareness of homelessness in America.

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Win Back Your Lapsed Donors

Bloomerang

Now, a lot of you probably only raise money for one thing. This is really about those organizations that have many different things that they’re raising money for. There’s no real, you know, flashing lights and, you know, “You suck,” or anything like that. Jackie: Right along with seasonality is offer.

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