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New on SSIR: First and Foremost Know Your Community

Amy Sample Ward

Did you choose Facebook because you evaluated your existing community as well as the audience you wanted to bring into your community, and they were already using Facebook? Tags: issues otherblogs audience community demographics social networking ssir. But did you do that because you heard of Facebook in the news, or from a friend?

Community 100
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AAM Recap: Slides, Observations, and Object Fetishism

Museum 2.0

It's a shame that several of these projects are labeled as "experimental" and don't have formal evaluation built into their cheap, fast processes. nor Tech Virtual had formal evaluation, although both received media attention that elevated the "value" of the exhibitions in the context of their institutions. Neither Click!

Slides 20
professionals

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Groundswell Book Club Part 1: Listening

Museum 2.0

Yes, the Exploratorium is also present in these arenas as a "talker" (more on that next week), but it is just one voice among thousands. Surveys, interviews, tracking studies, and exhibit evaluations are often isolated events, and the information gleaned is specific to particular projects. Otherwise, it’s likely to fall on deaf ears.

Museum 20
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What's a Virtual Visitor Worth?

Museum 2.0

Most museums don't strategically set this number--too many operating costs are fixed by building needs--but they can use it to assess how expensive each visitor interaction is and evaluate the efficacy of programs. Then, they encourage others in the Flickr community to post their own images of the same plant and tag them "flickrplantproject."

Virtual 20
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[VIDEO] Emerging Trends in Nonprofit Social Media Marketing

Bloomerang

Julia Campbell will provide a framework for evaluating the best platforms for your unique organization, as well as ideas for creating great social media content your audience will love. If you have a tween or a teen, I’m sure you’re familiar with TikTok. Full Transcript: Steven: All right, Julia, I got 2:00 Eastern.