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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

From Twitter to Pinterest to Instagram to LinkedIn, social networks are becoming environments where video content not only thrives, but is expected. Another consideration is that around 80% of videos in social feeds are watched with the sound off. Facebook recommends that you “design for sound-off, delight for sound-on.”

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How Technology Helped Zero to Three + Harold Grinspoon Foundation Through A Crisis

Cloud 4 Good

We’re located in the northeast, so we have blizzards, hurricanes…our office was actually taken out by a tornado at one point.” In conjunction with the organization’s political advocacy, Zero to Three transitioned their events to the virtual environment.

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Guest Post: Facebook Video Tips from Non-Profit Marketers

Beth's Blog: How Nonprofits Can Use Social Media

For example, when Hurricane Harvey hit, ShelterBox USA was swift to put out a video letting their audience know that they had people on the ground assessing how they would be able to help. They put around $200 to advertise their video to maximize its reach, given Hurricane Harvey’s prevalence on social media.

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Why Building Resilient Networks Matter

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: I’ve wrote about the importance of building resilience in networks given the complex and connected environment we live in today. From there they traversed Long Island Sound to New London, Connecticut, and then drove to Boston. It’s not a nightmare,” I said, “It’s for real.”.

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Citizen Tech: Social Media in Disaster Response

Amy Sample Ward

Another direct content example is that of the number of websites that emerged post-Hurricane Katrina. Regardless of how well-designed or technologically sound the tool, if people aren’t already using that tool then they won’t turn to it in a time of disaster. So, what are the costs and benefits of social media in emergency response?

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Win Back Your Lapsed Donors

Bloomerang

So one thing that you absolutely need to look at is, just like it sounds, when did they last give? Kari: We’ve got an example of this, because I know that some of you are going, “Well, that sounds confusing.” you know, when Puerto Rico had that hurricane, you know, that was huge here. Makes sense? Kari: Cool.

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Alli Chagi-Starr, Art in Action/Ella Baker Center, Podcast Interview Transcription

Have Fun - Do Good

The slogan is "Green Collar Jobs, not Jails" and what we're trying to promote a big vision which includes being able to employ formerly incarcerated people from the Oakland area, "at risk" -- quote unquote -- people from this area into jobs which don't hurt the environment, that actually help sustain us as a community.

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