Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. Having monthly giving programs with regular donation reminders. Focus on optimizing donation channels for mobile.
Let's personalize your content