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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. Having monthly giving programs with regular donation reminders. Focus on optimizing donation channels for mobile.

Lesson 59
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Building Personal Relationships with Thousands at a Time

NetWits

Let’s say your organization has 3 primary service programs: animals, homeless and youth. Increase Average Online Gift Amount – Use Targeted Content to include different ask amounts ($25, $100, $1000, etc) and even links to different Donation Forms with higher giving levels, each based on the constituents giving history.

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Fundraising for Education: Your Guide to Doing Virtual Fundraising Right

Qgiv

They also give you a unique opportunity to get the family members of those students to make a recurring donation. These recurring donations can really add for education nonprofits, since monthly donors give 42% more in one year than one-time donors! Family fun days are another creative fundraising that we see.

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Get the Tools to Train and Educate

Tech Soup

Job training for at-risk youth, veterans reentering the workforce, or even homeless populations. Whether your organization is training its staff and volunteers to use Windows 8 or FileMaker, or teaching others technical programs like Excel, the new Atomic Training Donation Program at TechSoup can help you get started.

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How to structure your nonprofit social media plan

Get Fully Funded

Here’s a hint: They want to know the inside scoop on what it takes to save bears or tutor kids or help homeless veterans. Engagement through thank-yous, polls, contests, or highlighting a volunteer or project. Donate, join, volunteer, help. Before you post, think about what THEY want to know. What are they interested in?

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Solutionary Women: Alli Chagi-Starr, Ilyse Hogue, Melinda Kramer and Reem Rahim

Have Fun - Do Good

You don't want to write about everything, because then people won't find you in the same way as when they search on Google about "homelessness issues", or "the environment." I have a different poll that I wanted to do which builds on some of the wise words that Alli put out. It's best to pick a topic that's sort of a niche topic, or.

Podcast 40