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The Beginner’s Guide to Running Your First Capital Campaign

Get Fully Funded

Funds typically come from three main sources: major gifts , corporations, and grants — with the bulk of the money coming from major gifts. Smaller gifts from individuals, events, and items like engraved bricks help support the campaign toward the end, when a small amount is left to reach the goal. New major donors.

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How to Run a Capital Campaign

CauseVox

People are likely to give more than usual because they can see exactly where their gift is going and feel a tangible impact. That includes: Board members Community leaders Staff members Major gift donors. Generally a capital campaign happens in two parts: a silent phase and a public phase. Let’s take a look at each one.

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How to Build Your Capital Campaign Plan

CauseVox

Many of your donations will come in as pledges and some number will drop off over time. To help combat that, use automated pledge fulfillment (we recommend using our Pledge Now, Pay Later functionality) to make sure these pledges come through. An example of Pledge Now, Pay Later. Next, think about attrition.

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Fundraising Fundamentals: Capital Campaigns As Publicity Efforts

Greater Giving

The capital campaign lasts for a set period of time, and is generally broken up into multiple phases. Phases range from courting big donors in the silent or “quiet” phase, to spreading the net wide in a public phase to include small and individual donors. What is the public phase of a capital campaign?

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How to Encourage Board Member Giving for Capital Campaigns

Greater Giving

We’ve seen that contributions from board members often account for 20% or more of a campaign’s total donations. The amount will of course be different for every organization, but it’s still a standard expectation for board members to be engaged and push the campaign forward in whatever ways they’re able, including making a gift.

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4 Communications Strategy Tips for Donor Retention

sgEngage

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. Consider this: acquiring new donors takes extensive marketing, SEO optimization, and far more pitching to even get them on your donation page, much less promise their support. .

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Fundraising Planning Guide, Calendar, Worksheet, + Template

CauseVox

While you might be in a planning phase for your annual fundraising goals and plans, don’t forget that you could also create one of these for every campaign you run – it’s a great tool for many uses. Or you will need to increase the average gift from your existing donors. Fundraising Goals.