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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Paull Young, Director of Digital at charity: water, describes the strategy this way: “We are trying to build a movement of passionate people who are going to form a relationship with us for years…. In fact, a “Design for Living” survey showed that Millennials place a large amount of importance on design when making purchasing decisions.

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Donor Acquisition: 3 Donation Form Tweaks that will Quickly Improve Online Fundraising

Connection Cafe

Guest post by Amy Bills , Blackbaud’s director of customer marketing. There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. and see if any of these areas is a place for a change. 1. Ask only for what you need.

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22 Email Ledes That Always Work!!

M+R

Here in [place] Add immediacy and authenticity by grounding your message in a specific place and time. Focus on one sense at a time Conjure a specific time and place by focusing on ONE sense — sight, sound, smell, taste — and draw the reader in with an evocative physical description. Water levels are rising.

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Engagement Tools to Prepare Your Board for a Capital Campaign

sgEngage

If you’re reading a blog post with the words “capital campaign” and “board” in the headline, you might be spiraling through questions that are keeping you up at night (hopefully, it’s not 2 a.m.): Position your organization for even greater success by having a strategic donor engagement cycle in place—for all donors, not just board members.