Donor Acquisition: 3 Donation Form Tweaks that will Quickly Improve Online Fundraising
Connection Cafe
MAY 28, 2013
Guest post by Amy Bills , Blackbaud’s director of customer marketing. There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. Some hints from Mark Montenero, Lead Client Success Manager at Blackbaud. .
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