Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2007

Indeed, I've been looking for some research that confirms that the lurker to participant ratio in online communities (see Nielsen ) holds true for some web2.0 online communities, like tagging communities, digg communities, and others. This was an attempt to find out the ratio of contribution to ???lurking???

Ratio 50

Ratio Tag Community Online 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

I use a variety of tools for this analysis, including Google Analytics, Feedburner subscriber counts, and manually tracking comment to post ratios (typepad doesn't have a nifty plugin like wordpress to automate that grunge work) A tool that use to evlauate my content is PostRank. Should There Be A Social Actions Category on Digg?

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2008

So, we know that there is a well documented and established lurker to poster ratio that is well established in online communities as the 5%. Effective or annoying?" One that I've used is Commentful is a service that watches comments on blog posts, Digg submissions, Flickr galleries, and many other types of content.

Conversation 50

Conversation Strategy Comment Facilitation 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

The focus is on: improving the effectiveness of the marketing strategy or content, not wasting limited resources, and having more people to take action (push for cause, donate money, or whatever). What is your post to comment ratio? This can be helpful for continuous improvement, but it is time consuming and may not be effective.

Metrics 56

Metrics Social Media Media ROI 56