Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2007

Indeed, I've been looking for some research that confirms that the lurker to participant ratio in online communities (see Nielsen ) holds true for some web2.0 online communities, like tagging communities, digg communities, and others. This was an attempt to find out the ratio of contribution to ???lurking??? comments???

Ratio 50

Ratio Tag Community Online 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2008

A (blog) conversation strategy is how you support and nurture a conversation on your blog in the comments. It is a combination of how you will comment on other blogs, how you track the conversation, and how you respond to comments on your blog. So, what's your replying to comments technique or strategy? Respond quickly.

Conversation 50

Conversation Strategy Comment Facilitation 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

I use a variety of tools for this analysis, including Google Analytics, Feedburner subscriber counts, and manually tracking comment to post ratios (typepad doesn't have a nifty plugin like wordpress to automate that grunge work) A tool that use to evlauate my content is PostRank. Should There Be A Social Actions Category on Digg?

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

The focus is on: improving the effectiveness of the marketing strategy or content, not wasting limited resources, and having more people to take action (push for cause, donate money, or whatever). How many people comment on posts? What is your post to comment ratio? Engagement= Interaction + Attention. What can we adjust?

Metrics 56

Metrics Social Media Media ROI 56