NonProfit Hub

MARCH 12, 2019

Its design and copy need to be captivating or else people will ignore it. Keep in mind, however, that popup headlines are best when they’re clever and specific to your organization. When it comes to design, keep it clean, engaging and on-brand. Offline connections. Your pop-up matters. pop up on a website?

Newsletter 66

Newsletter Digital Captivate Headline 66

Pamela Grow

JANUARY 13, 2021

We continue to solicit donors using direct mail and emails. This slide from Steve MacLaughlin of Blackbaud displays the differences in donor retention rates between online-only, offline only, and multichannel. On the plus side, the colors and overall design were fresh and appealing. It also includes a business reply envelope.

Newsletter 52

Newsletter Donor Retention Nashville 52

Connection Cafe

APRIL 13, 2018

Multichannel fundraising can take place across a variety of communication channels , commonly categorized as online and offline. Tip 1: Master your direct mail fundraising. For over a century, direct mail has been a fundraising staple. In short, direct mail is still an effective way to reach certain audience segments.

Education 23

Education Fundraising Mail Offline 23

Connection Cafe

AUGUST 21, 2017

Personalize the donation forms and autoresponders for major donors so that the headline, opening statement, and donation amounts, reflect messaging for specifically for them. Checkout the podcast: The Intersection of Offline and Online Tactics in Major Gifts.

Gift 27

Gift Digital Online Pledge 27

sgEngage

NOVEMBER 10, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Just When You Thought Direct Mail Was Dead Posted by Steve MacLaughlin on November 10th, 2010 It’s baaack! You thought direct mail was dead but it has returned. 53% said they still respond to mail by using the mail.

Mail 79

Mail Trend Offline Blackbaud 79