Pamela Grow

JANUARY 13, 2021

This slide from Steve MacLaughlin of Blackbaud displays the differences in donor retention rates between online-only, offline only, and multichannel. On the plus side, the colors and overall design were fresh and appealing. For instance, a headline like Helping Families in Need becomes: Helping Families Through Crisis.

Newsletter 52

Newsletter Donor Retention Nashville 52

Nonprofits Source

MARCH 21, 2018

72% of Pinners use Pinterest to decide what to buy offline. You can also leverage the data to optimize your audience to tailor your message to that group. You don’t just have to send newsletters, or witty headlines to get your message across. Within the AdEspresso you can: A/B test ad groups and campaigns.

Social Media 109

Social Media Resource Marketing Media 109

Connection Cafe

AUGUST 21, 2017

Personalize the donation forms and autoresponders for major donors so that the headline, opening statement, and donation amounts, reflect messaging for specifically for them. At the end of the year, look at the metrics to evaluate progress and hold a focus group to gather feedback from donors.

Gift 27

Gift Digital Online Pledge 27

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 26, 2012

Note from Beth: As part of my work at the Packard Foundation, I’ve had the honor of designing and facilitating a “networked capacity building project” for a cluster of grantees, state-based groups, to be more effective in engaging their networks toward covering uninsured children. It turns out there is a.

Children 106

Children Voice Social Media Utah 106

sgEngage

NOVEMBER 10, 2010

Donors Flip Channels Dunham+Company has new data out in “A National Survey of the Impact of Offline Communication on Online Donations.&# It’s Generational (Not) The donorCentrics Internet Giving Benchmarking Group recently reviewed 2009 giving data for 14 very large nonprofit organizations. All Rights Reserved

Mail 79

Mail Trend Offline Blackbaud 79