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Why your association needs to adopt a data governance policy

Nimble AMS

A set of rules, metrics, or policies established by an organization to bring clarity and ease of use to data practices is a data governance policy. However, according to a Gartner survey, 42% of data and analytics leaders do not measure or assess their data. What is data governance? .

Policy 116
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Customer Experience Plays Marketing as a Long Game

.orgSource

Prioritizes outcomes—views customer satisfaction as the significant metric of success. Seeks solutions—products and services are designed to solve members’ challenges. Focuses on attraction and engagement—delivers products and services in venues and formats designed to delight individual customers.

Game 44
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What Is a CRM and Why Does Your Nonprofit Need One?

sgEngage

Features That a CRM Offers CRM capabilities are designed to be practical and specific for your industry or goals, but there are a few features that a CRM offers to every user. Donor Retention Nonprofits grow when they build loyalty to their cause. Most CRM systems today are cloud-based and scalable to grow as your organization expands.

Gartner 77