Amy Sample Ward

NOVEMBER 23, 2011

So far, the demographics of Google+ skew toward American males working in technology. By last month, the user ratio between male and female had come up to about 70/30 and the country with the second highest number of users was India at about 13 percent. Community First. Who is using the platform? It’s the same with any platform.

Social Network 165

Social Network Network Strategy Social 165

Nonprofits Source

JUNE 22, 2017

By showing my article to social influencers in my space, I was also able to leverage their audience to share my work. Tangible measurements are easy to calculate and can fall into any number of ratios and equations. Once the demographic information populates you’ll gain access to audience insights. Note: Only 4.5%

Digital 111

Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

I use a variety of tools for this analysis, including Google Analytics, Feedburner subscriber counts, and manually tracking comment to post ratios (typepad doesn't have a nifty plugin like wordpress to automate that grunge work) A tool that use to evlauate my content is PostRank. Twitter Demographics. Social Change Behind the Firewall.

ROI 50

ROI Widget Metrics Cambodia 50

NetWits

AUGUST 2, 2012

Begin to think like a corporate entity – understanding investment and return, consumer demographics and buying patterns. of influencers. Reaching influencers. Each influencer will receive a personalized offer. 195 influencers based on social score (value: 195 x $56 – average monthly donation). What to do?

Social Media 209

Social Media San Diego Donor Media 209

Have Fun - Do Good

OCTOBER 9, 2005

The target audience is the people who can influence your campaign target. There is a 4:1 ratio. They sign a sexual harassment policy document, fill out a demographic profile, and sign an agreement between themselves and Project Open Hand. Target your audience(s). Frame the issue. It is a volume business.

Foundation 40

Foundation San Francisco Green Nonprofit 40

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

The categories were audience, engagement, loyalty, influence, and action. Demographics How many people visit the site? What is your post to comment ratio? Influence/Authority: Scoble defines this as % of posts that show up on Techmeme, Digg, my Link Blog, Slashdot, StumbleUpon, etc. Audience: Who is coming?

Metrics 56

Metrics Social Media Media ROI 56

Nonprofits Source

JANUARY 13, 2017

These tools will help to better understand the search analytics of your site, including demographics, location, and behaviors. The best part about advertising on Facebook is that you’re rewarded you for having a high engagement to impression ratio. The higher this ratio is the lower cost per engagement your ad will be.

Research 89

Research Marketing Case Study Search 89