Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Media ROI: Compare With Paper. Blogging Behind the Nonprofit Firewall: ROI Approach. The What, Why, and How of Facebook Fan Pages. Effective ROI StoryTelling Techniques. Social Media ROI Case Study Slam.

ROI 50

ROI Widget Metrics Cambodia 50

See3

OCTOBER 25, 2007

Here’s an example in the channel page: 24 Hours for Darfur Channel Here’s an example on the standard video page: 24 Hours for Darfur standard view If you are a 501(c)3 it’s a no-brainer to sign up. Facebook has taught us that people will opt-in to support the cause far more than they will donate.

YouTube 40

YouTube Donation Darfur Google 40

See3

OCTOBER 25, 2007

Here’s an example in the channel page: 24 Hours for Darfur Channel Here’s an example on the standard video page: 24 Hours for Darfur standard view If you are a 501(c)3 it’s a no-brainer to sign up. Facebook has taught us that people will opt-in to support the cause far more than they will donate.

YouTube 40

YouTube Donation Darfur Google 40

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" There was a great discussion about social networking, particularly Facebook apps.

Interaction 28

Interaction Social Media Advocacy Fundraising 28

See3

MAY 25, 2007

Facebook is the second big social networking site behind MySpace. Facebook used to be only open to college students but, realizing they couldn’t play with the big boys, opened to the public about a year ago. Facebook is still independent — they haven’t been bought by any big company yet. Now comes Facebook.

Facebook 40

Facebook Open Platform Myspace 40

See3

OCTOBER 22, 2007

Both HSUS and Oxfam’s primary efforts are on what Carie calls “the big four”: MySpace, Facebook, YouTube, and Flickr. Tim says MySpace is not good for fundraising, although we have seen some examples of orgs running successful fundraising campaigns, such as Dollars for Darfur. On Facebook : I think everyone agrees it’s very early.

America 40

America Social Media Myspace Second Life 40

Connection Cafe

MAY 13, 2009

Facebook being the major player here with general growth at this point including: > 200 million active users. USHMM : Crisis in Darfur - Visualized destruction in Darfur that was being publicly refuted - 50% increase in traffic to site - International visits went from 23-52%.

Tech 20

Tech Communication Tools Online 20