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Pepsi Refresh Project: An Insider's View - Guest Post by Bonin Bough

Beth's Blog: How Nonprofits Can Use Social Media

In December, I wrote about Pepsi's bold move of not spending money on Super Bowl ads for Pepsi beverages but using the money for lethal generosity through its Pepsi Refresh Project. For those who don’t know, the Pepsi Refresh Project is a new effort to empower individuals to make a positive impact on the world.

Project 104
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Six Steps to Making Risky Projects Possible

Museum 2.0

For this reason, I spoke specifically about how to make dream projects possible at real institutions. Pick apart your mission statement, and look for the words and phrases you can connect your project to. What new projects might allow you to better reflect those aspirations? Or you can read this condensed version of the talk.

Project 22
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Chase Community Giving Contest: The Organizations on the Leaderboard Go Up and Down

Beth's Blog: How Nonprofits Can Use Social Media

The top 100 included a mix of nonprofits with an operating budget of under $10 million with programs in designated Chase corporate responsibility areas: education, health care, housing, the environment, combating hunger, arts and culture, human services and animal welfare. . Real time leaderboards make the contest very transparent.

Contest 62
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Museum 2.0 Rerun: What Does it Really Mean to Serve "Underserved" Audiences?

Museum 2.0

Most large American museums are reflections of white culture. There are expectations around what people wear, what they can and can''t do, and how they relate to each other that may be comfortable for whites while feeling alien for people who don''t grow up in a white culture. YES students defy expectations.

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Betting on Braincake: Interview with Jen Stancil

Museum 2.0

Braincake isn’t some fakey attempt to pander to teens. It reflects the GMSP’s—and Jen’s—commitment to creating a set of programs by and for its audience: teen girls. Jen and I sat down to talk about building for teens, working the web, and the role of innovation in museums. The content starts with the teen team.

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What Does it Really Mean to Serve "Underserved" Audiences?

Museum 2.0

Most large American museums are reflections of white culture. There are expectations around what people wear, what they can and can't do, and how they relate to each other that may be comfortable for whites while feeling alien for people who don't grow up in a white culture. YES students defy expectations.

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What I Learned From @nancylublin About #dataonpurpose

Beth's Blog: How Nonprofits Can Use Social Media

A Culture of Iteration. For example, they ran a campaign for teens to collect food for a Food Banks around the country. They interviewed them and found out that homeless teens want one thing – jeans. So they started a partnership with Arrow and campaign called “ Teens for Jeans.”. It is ongoing.”. R u there?”.