Care2

JANUARY 15, 2009

Experiment with A/B Testing: Try sending out two different versions of your e-newsletter to small samples of your list -- either with different subject lines, different copy or both. I had just been rereading Nick Allens "Landing Page Optimization 101" on NTEN,* and was struck by how A/B testing came up in both.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

MAY 14, 2009

Segment, test and repeat. May 14, 2009 | Eric Copyright © 2008, Care2.com The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails. What does all of this data mean for nonprofits? Continue to embrace low dollar donors.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Wild Apricot

JUNE 27, 2008

These might include knowledge or skills tests, observations notes, evaluation forms, even anecdotal reports collected after a presentation, workshop, training session, meeting or other communications event. Copyright © 2008. Consider the different ways you might measure the success of a specific process (e.g. Have Fun â?¢

Knowledge 60

Knowledge Effective PDF Evaluation 60

Care2

MAY 4, 2009

Based on our extensive experience with multivariate testing, well explain what kinds of changes on Web and email landing pages have significantly improved completion rates for leading nonprofit organizations -- and give you a checklist of what to test for on your Web pages. May 6, 2009 | Beth Kanter Im sorry I missed these sessions.

Social Media 28

Social Media Conference Advocacy Online 28