M+R

APRIL 16, 2024

And, finally, update your GA4 Explorations data retention settings from the default (2 months) to 14 months so this critical data isn’t being lost. Even comparing Total Users from UA to GA4 is not an apples-to-apples comparison since the method Google Analytics uses to track users changed from UA to GA4.

Benchmark 40

Benchmark Analytics Google Comparison 40

Neon CRM

NOVEMBER 29, 2023

Where appropriate, we’ll also draw out some conclusions and comparisons to help contextualize where and how GivingTuesday can fit into your nonprofit’s overall strategy. But healthy donor retention numbers within Neon CRM users show that donors are more than happy to support organizations they’ve previously been involved with.

Lesson 52

Lesson North America New York Kentucky 52

Connection Cafe

MARCH 4, 2019

As a point of comparison, the U.S. There is perhaps no more telling data point than this: online donors 65-years and older have the highest retention rate. And donors that are 55-years and older have the highest retention rates for both online and offline giving. Crowdfunding and peer-to-peer fundraising are now new.

Online 36

Online Giving Offline United States 36