Cheap and Cheerful Audience Analysis for Nonprofits
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 6, 2013
When I ask an NGO “who are you trying to engage with?”, Give them a name, find a photo of them on a stock photography site and flesh out their biographical details. By identifying and describing these fictional members and potential supporters, you can achieve more clarity around your communications activities.
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