Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2008

Screencapture from Jonny Bentwood 's White Paper on measuring influence. A new whitepaper by Jonny Bentwood, a PR consultant for Edelman, Distributed Influence: Quantifying the Impact of Social Media. pdf) starts the conversation and attempt to address a method to quantify influence. There's a lot to digest here.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2007

I'm here in Chicago for a very brief trip on a panel about metrics and measurement for museums called "New Spaces, New Measures." I came across two more excellent resources on this evolving topic of social media metrics and wanted to quickly summarize before I add to the link list in the wiki. Raw links to the document.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Using Metrics for Continuous Learning.

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Nonprofit Tech for Good

JULY 5, 2019

The business world has recognized the power of word-of-mouth testimonials, turning them into an almost $10 billion industry known as influencer marketing. As a beloved cause to many, you can find willing and effective influencers among your own ranks and volunteers. To find the right people, be curious and open. Share that.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

Fear about letting the public comment back "publicly". There are many different tools to support this - from leaving comments on blogs or using twitter. 4 The Right Six People It’s about finding the right six or seven people – the key influencers in your topic area or discipline. Especially in this economy.

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Whole Whale

MAY 8, 2020

Maybe you’re setting up a Facebook campaign for the first time, or maybe you just can’t remember the difference between a meme and a GIF. A common metric for reporting on the number of people who viewed a piece of content and proceeded to click on an ad or link. This is your reminder to read the comments users leave on your posts!

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NTEN

MAY 27, 2010

Know when to respond and when not -- pay attention to people's tone and influence. Our monitoring includes: Tweetdeck for iPhone Dual office monitors -- one for work, one for Tweetdeck "As it happens" Google Alerts for name, acronym, CEO's name An iGoogle dashboard aggregating web alerts Make your commenting policy known and fair.

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