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How to Use Storytelling for Nonprofits to Tug Heartstrings and Raise Funds

Get Fully Funded

Please give so that we can end childhood hunger in India and help these children realize their full potential. Use Normal Language in Your Story A long, drawn-out, flat story with a bunch of numbers and statistics and jargon is not a good way to convey your message and your needs. Your donation of $7.32 Don’t forget to ASK!

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14+ Excellent Nonprofit Annual Reports

Whole Whale

The nonprofit lets the impact stand on its own on certain pages – no pictures, very little language, and lots of white space. We especially like how the IRC uses branded colors to build call-out boxes to give us the low-down on important statistics or the outcome of a program. Sometimes it’s best to keep it simple.

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The Truth About Nonprofit Storytelling

Connection Cafe

Donors (translation: people) are generally not as moved by statistics as by a good story, a connection with another human, or an animal or object that is the underdog. One of my favorite stories from childhood (and beyond) begins, “Once there was a tree. What isn’t going to excite them?

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Next-Level Fundraising with Nonprofit Psychology

NonProfit Hub

Use quotes, testimonials or pictures to show that people have already agreed to support your cause and can vouch for the impact you have. Research on nearly any topic can be found, from early childhood development to education to addiction recovery. When you’re developing marketing materials, keep this principle in mind.

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The Nonprofit Weekly Roundup: Things You Won’t Believe, Trendy Communication, and Keys to Do More Good

Connection Cafe

It was like waking up from a nap in what I thought was my childhood bed, only to find that it was 3:00 p.m. It’s time to flip that statistic on it’s head. I had a surge of utter panic when my hibernation holiday break came to a hault. and I was actually in my cubicle, drooling on my laptop. Take a look.

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Report Back from the Do Good Data Conference 2015

NTEN

He inspired audible gasps when he quoted a shocking statistic from the Bridgespan Group—only 6% of nonprofits use their data to drive improvements in their work. They are attempting to get a big picture view of the impact of interventions children receive not only in school but through all programs: afterschool, college preparation, etc.

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