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Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

Tangible measurements are easy to calculate and can fall into any number of ratios and equations. Click Through Rate (CTR). Email Opt-In Rate. Once you select the Channels tab it will bring up a chart showing your organic traffic: Selecting the Landing Page dimension will filter data to show individual page performance.

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Reflections and Follow Up Questions from Techsoup/NTEN Share Your Story: Social Media ROI Webinar

Beth's Blog: How Nonprofits Can Use Social Media

Click to See Larger Image I have been noodling around with this chart to show that insight comes before dollars, but if you measure and improve your initial pilot efforts over time, eventually the dollars do come. What's common to both is the use of metrics to measure results. Where do you look for standard metrics?

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7 Steps to Create Your Nonprofit Website’s Content Strategy

Nonprofits Source

Decrease bounce rate by 50% for important pages like your homepage or donation page. . Assign relevant metrics to each goal. For example, you might track donation page conversions, homepage bounce rate, or overall website traffic. Check in on these metrics regularly as you carry out your strategy. . Interactive charts.

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Measuring Your Blog's Outcomes and Use of Other Social Media Tools

Beth's Blog: How Nonprofits Can Use Social Media

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. Kaushik offers up some metrics for blogging: Raw Author Contribution (posts & words in post).

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Measuring the Value of Your Blog: Reflections Over the Last Year

Beth's Blog: How Nonprofits Can Use Social Media

Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Last year, I had a ratio of 1.4