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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

He defined it as “those people who possess a distinctively original idea, a unique point of view, or an unprecedented insight into their industry.” Identify Your Public Associations have several broad categories of constituents including members, industry professionals, prospective members, and the public. Look outward.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” For example, long-form storytelling may still convert better than short snippets – the current long-form podcasts that top business charts are showing this.

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Nonprofit Weekly Roundup: Surprising Twitter Stats, Content Creation, and Media Love for Your Next Event.

Connection Cafe

Here’s some of this week’s best content for the nonprofit industry. Five Ways to Ensure Your Event Makes Headline News – Kathryn Hall joins npEngange and gives advice on how to make sure your next event gets the love and attention it deserves from the media. I hope this next week is a chart-topper for you. You can do it.

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Philanthropic Leadership: Engaging Board Members As Fundraising Ambassadors

Bloomerang

And you all got to know Elizabeth because she’s all over the place speaking, she’s doing podcasts, she’s getting interviewed. And the headline was that this $471 billion was a new record for charitable giving in the United States. I’ve been looking forward to this one for quite a while. She works over at CCS.

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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

And if the collection of resources and highlights below are any indication, a lot has happened in the nonprofit industry over the past 365 days. Content is taking the Marketing industry by storm, and nonprofit marketers are no exception. It’s been quite the year. Curious about what other findings are reported in the study?

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